Thursday, May 1, 2008

Oh...it was the Mi-Zo that made the Scholls



Remember how I was marvelling how I could be floored by an ad featuring some Scholl shoes designed by Diego Dolcini. Well I can now breathe a sigh of relief that a big part of the reason why I was floored was down to the fact that Zoren Gold and Minori aka Mi-Zo shot the campaign images. In the early days of Style Bubble when I didn't ramble on half as much as I do now, Mi-Zo got the thumbs up from me and it seems their work has just been revved up to a whole new super level. The composition, the styling, the angles created all cast such a favourable light over the shoes that it again prompted the search for more info on these Diego Dolcini creations for Scholl.



Schollmizo



The search yielded results and of course an official site for the collaboration is up and running now and the full collection available to see online. The perspex wedges are still fascinating me but the clunky red wedges are also making me curious... with pale blue knee high socks and a silvery floaty dress...hmm...yes...yes...



Schollss08



No sign of them in the stark reality of shoe stores yet but staring at the images a few more times might just prompt me to do an embarrassing call to the Italian distributor and ask in poor Italian (by 'poor', I mean I only know music-related terms...thank you grade 8 music theory...) where can I find these shoes....?



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